STRATEGY & MARKETING
More orders. Better business?
Explore pricing, campaign spending, and the difference between winning customers and creating value.
Learning goals
- Explain price, marketing, and service trade-offs.
- Compare market share with contribution after campaign costs.
- Support a revised decision with evidence rather than just the ranking.
DISCUSSION PROMPT
You won more orders this round. Did your company become more profitable? What evidence would convince you?
Suggested sequence
- State a pricing hypothesis before submitting decisions.
- Observe orders, campaign expenses, and fulfilment.
- Explain the trade-off and choose one change for the next round.
Evidence to look for: A pricing rationale, campaign-cost comparison, and revised plan for the next round.
A proposed teaching outline. Game rounds and connected evidence require classroom rehearsal before use.
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